The growth of the digital space in Zimbabwe is eclipsed by prohibitive data prices, poor infrastructure, expensive devices/gadgets, as well as misinformation on the part of our leaders. This has vastly affected the way we do business and eroded our regional, and by extension, global competitive edge. As a website development company in Zimbabwe, it is necessary that we provide some of the information that is lacking to all individuals and Corporate bodies. This articles seeks to provide you with the necessary tools to get your brand started on a clean digital journey.
Get On Social Media
The great tool in existence today for digital marketing is Social Media. Of course traditional media platforms like Television and Radio also fall in this same category but their effectiveness has long since been thwarted by the advent of Social Media platforms. Platforms like Facebook, Twitter, LinkedIn and Whatsapp make it so much easy for brands to reach out to their target market at zero cost.Messaging that appeals to your market segment is the currency for these platforms and an individual or entity that masters this art will realize conversions without spending much money on it. Whatsapp and Facebook marketing and sales groups play an integral role in building awareness for the brand. Much like traditional advertising measures, discounts, sales, special offers etc also appeal to Social Media users and should never be underrated.
Website Development Zimbabwe
Over the last decade the web development industry in Zimbabwe has witnessed an increase in the requests for Websites. Our nation has finally joined the global community in embracing online sales. Even the number of good web development companies in Zimbabwe has increased thereby leading to a reduction in the average cost of owning one. It is essential for every business, brand or personality to own their space on the World Wide Web as it not only fosters credibility but it reflects a high level of professionalism.Social Media platforms do provide a means to showcase and sell products online but the level of customization for corporate uniformity is limited and thus insufficient. A website should never be considered as an expense or a liability to an entity. A website is an investment, an asset which should be closely monitored and maintained with the expectation of a return. ROIs from websites come in the form of actual monetary earnings or sales conversions.
Optimize All Your Digital Content
Most web development companies in Zimbabwe face a challenge when a client requests a website and sends a company profile. Text that is meant to be indexed by search engines needs to be optimized if it will be truly effective. Key words, google friendly and human friendly are all words associated with the quality of content posted online. Images also have to be optimized to improve page load speeds. Most times websites will end up with poorly formatted text simply copied and pasted from a well written company profile which reduces chances of getting a return on the investment. As a client you must strictly request and pay for additional content creation and copy-writing services. Insist on it even for in the end it benefits you.
Pay For Digital Advertising
It is understandable that precious few people feel the inclined to fork out to advertise on a platform they access free of charge. True it may seem like a waste but the overall benefits can never be discounted. Some companies in existence today advertise solely via Google and are making a decent living. This is because these platforms will provide better services and incentives to those who pay which propel them further than those who depend on organic traffic.
Constant Content Creation
This is the best way to acquire and engage organic traffic. People only search for content that is relevant to them and mostly after reading an article, they tend to never open that same article again. Keep your audience engaged by constantly posting new content that keeps them glued to your content. This promotes engagement and fosters conversions. A constantly updated mixture of images, videos and text will keep things vibrant and exciting on your platform.
There are of course so many more considerations that all add up to enhance your S.E.O. and i am available to provide that information and even implement it for you so do not hesitate to hit me up in the comments section.